Shopstyle




Brief
Shopstyle is a curated style universe that tailors trends to you. They came to us to help position them as an iconic curator with a perspective on style.

Solution
We worked together to build an identity that would inspire discovery, starting with a morphing shape system—a diamond, sparking new styles, flexes from animated holding shapes to expressive patterns. Maven play was the balance we found in giving this system a strong serif workmark and a layered type system—there’s nuanced character without losing the essence of being funtional and digitally native.

Agency
Red Antler

Role
Senior Designer

Design
Erin Collis, Devry Drosky, (Digi):Marc Personick

Strategy
Liz Juusola, Carolyn McGuire, Sandy Sanchez

AD/Social Strategy
Chad Powell

Project Management
Maddie Chaness, Jacob Dempsey





The morphing shape system starts with a diamond—our spark of inspiration, that flexs into different shapes and expressive patterns.

They utilize the 21 shades in the color palette to set moods and complement curations. Maven play was the balance we found in giving this system a strong serif workmark and layered type system—there’s nuanced character in this system without losing the essence of being funtional and digitally native.
















© 2023 Savannah Walker