Lifelines
Brief
Our Lifelines client came to us a with a series of tools she had created and used to reduce her own stress. Their existing brand celebrated ingredients, but missed the larger and more compelling story of a credible methodology that engaged senses and play to deliver stress-relief.
Solution
We launched into a rapid 90-day timeline to develop a new vibrant system and collaborated across disciplines to bring the brand to life across digital, packaging, retail, video, photography, and video applications.
Our Lifelines client came to us a with a series of tools she had created and used to reduce her own stress. Their existing brand celebrated ingredients, but missed the larger and more compelling story of a credible methodology that engaged senses and play to deliver stress-relief.
Solution
We launched into a rapid 90-day timeline to develop a new vibrant system and collaborated across disciplines to bring the brand to life across digital, packaging, retail, video, photography, and video applications.
Agency
Red Antler
Role
Brand Lead/Motion
Design
Michael Ciancio, Alex Kirsch, Yejee Pae, Hilda Wong, Romain Brunet (Digi) Saul Fougnier, Mia Watson, (ID) Kaeo Helder
Strategy
Shelin Mei, Annie Kleinbaum, Kristen Tillman
AD/Social Strategy
Lindsay Milligan, Nadya Grace, Maggie Sause, Katya Lien, Katie McElearney
Project Management
Kate Harkin, Jacob Dempsey
Red Antler
Role
Brand Lead/Motion
Design
Michael Ciancio, Alex Kirsch, Yejee Pae, Hilda Wong, Romain Brunet (Digi) Saul Fougnier, Mia Watson, (ID) Kaeo Helder
Strategy
Shelin Mei, Annie Kleinbaum, Kristen Tillman
AD/Social Strategy
Lindsay Milligan, Nadya Grace, Maggie Sause, Katya Lien, Katie McElearney
Project Management
Kate Harkin, Jacob Dempsey