![](https://freight.cargo.site/t/original/i/d0aee0b88f68b39b23899051fcfaa2db76ae24265e5b04b6bd7f9f6d8cfd0beb/Lifelines_Wordmark.png)
Lifelines
Brief
Our Lifelines client came to us a with a series of tools she had created and used to reduce her own stress. Their existing brand celebrated ingredients, but missed the larger and more compelling story of a credible methodology that engaged senses and play to deliver stress-relief.
Solution
We launched into a rapid 90-day timeline to develop a new vibrant system and collaborated across disciplines to bring the brand to life across digital, packaging, retail, video, photography, and video applications.
Our Lifelines client came to us a with a series of tools she had created and used to reduce her own stress. Their existing brand celebrated ingredients, but missed the larger and more compelling story of a credible methodology that engaged senses and play to deliver stress-relief.
Solution
We launched into a rapid 90-day timeline to develop a new vibrant system and collaborated across disciplines to bring the brand to life across digital, packaging, retail, video, photography, and video applications.
Agency
Red Antler
Role
Brand Lead/Motion
Design
Michael Ciancio, Alex Kirsch, Yejee Pae, Hilda Wong, Romain Brunet (Digi) Saul Fougnier, Mia Watson, (ID) Kaeo Helder
Strategy
Shelin Mei, Annie Kleinbaum, Kristen Tillman
AD/Social Strategy
Lindsay Milligan, Nadya Grace, Maggie Sause, Katya Lien, Katie McElearney
Project Management
Kate Harkin, Jacob Dempsey
Red Antler
Role
Brand Lead/Motion
Design
Michael Ciancio, Alex Kirsch, Yejee Pae, Hilda Wong, Romain Brunet (Digi) Saul Fougnier, Mia Watson, (ID) Kaeo Helder
Strategy
Shelin Mei, Annie Kleinbaum, Kristen Tillman
AD/Social Strategy
Lindsay Milligan, Nadya Grace, Maggie Sause, Katya Lien, Katie McElearney
Project Management
Kate Harkin, Jacob Dempsey
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![](https://freight.cargo.site/t/original/i/e6d8823bc4662686198670de1ea1e043750c246fdec522d5a4b6854b7d779c29/LL_SensoryJoaurnals_FindYourPath_Shot_01_020_Sized.gif)
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![](https://freight.cargo.site/t/original/i/facd69e45aab731285713a3a6ccba53847dd32eb8ef246a04f8d8f0f076f9101/Homepage---Alt.png)