Matic
Brief
Matic is the autonomous home cleaning robot that’s continuously working, learning your cleaning preferences, and evolving to manage the evolving messiness of life. They needed an identity system that could highlight the rigorous design and advanced behaviors of their home cleaning robot.
Solution
We worked closely with Matic’s team to develop a new identity that communicates the innovation of their product with an approachable tone of voice, new art direction, clarity in the system elements that borrow from the functionality of Matic, and a iconic word mark inspired by the behavior of their product.
Matic is the autonomous home cleaning robot that’s continuously working, learning your cleaning preferences, and evolving to manage the evolving messiness of life. They needed an identity system that could highlight the rigorous design and advanced behaviors of their home cleaning robot.
Solution
We worked closely with Matic’s team to develop a new identity that communicates the innovation of their product with an approachable tone of voice, new art direction, clarity in the system elements that borrow from the functionality of Matic, and a iconic word mark inspired by the behavior of their product.
Agency
Red Antler
Role
Brand Lead/Motion
Design
Rogerio Lionzo, Laura Douglas, (Intern): Natalie Kim (Digi): Stella Yen (ID): Jon Eng
Strategy
Emily Heyward, Casey Hochberg, Rohan Krishnan
AD/Social Strategy
Jason Moran, Samuel Trimble
Project Management
Maddie Chaness, Jordan Harness
Red Antler
Role
Brand Lead/Motion
Design
Rogerio Lionzo, Laura Douglas, (Intern): Natalie Kim (Digi): Stella Yen (ID): Jon Eng
Strategy
Emily Heyward, Casey Hochberg, Rohan Krishnan
AD/Social Strategy
Jason Moran, Samuel Trimble
Project Management
Maddie Chaness, Jordan Harness