Savannah Walker
Savannah is a strategically-led multidisciplinary designer* with a focus in identity systems.
She believes that design, more specifically branding, can bring us to the goodness of people and hope for the future.
*Figma Fanatic
Available for freelance March 2025
Resume︎︎︎
savannahmarwalker@gmail.com
Previously
Brand Lead @ Red Antler
Featured In
It’s Nice That
The Happy Reader
Cool Hunting
The Design Kids
Achievements
TDK, Award
Smart City Expo, Speaker
AIGA, First Place Portfolio
Adobe Awards, Semi-finalist
SCAD, Distinguished Scholar
SCAD Secession, Bronze
Currently reading: Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin
AllTrails
Brief
The outside is in all of us, but the outdoorsy world of hiking boots and mountain peaks can be intimidating. As an app built and curated by the community, AllTrails helps people plan, live, and share their next outdoor adventure. Our aim was to redefine the outdoors and expand their community.
Solution
We shifted the focus from the summit to the small moments of connection and joy we experience on the way to the top. This storytelling expanded AllTrails from being just an app to a culture its users participate in and co-create. Our brand system leverages a path framing outside stories big and small along with inclusive imagery to awaken the outside people in all of us.
Apple’s App of the Year 2023
The outside is in all of us, but the outdoorsy world of hiking boots and mountain peaks can be intimidating. As an app built and curated by the community, AllTrails helps people plan, live, and share their next outdoor adventure. Our aim was to redefine the outdoors and expand their community.
Solution
We shifted the focus from the summit to the small moments of connection and joy we experience on the way to the top. This storytelling expanded AllTrails from being just an app to a culture its users participate in and co-create. Our brand system leverages a path framing outside stories big and small along with inclusive imagery to awaken the outside people in all of us.
Apple’s App of the Year 2023
Agency
Red Antler
Role
Senior Designer/Motion
Design
Erin Collis, Dan Crawford, Spencer Linton
Strategy
Shelin Mei, Rohan Krishnan
AD/Social Strategy
Jason Moran, Carnelia Garcia
Project Management
Jordan Harness, Nell Strizich
Red Antler
Role
Senior Designer/Motion
Design
Erin Collis, Dan Crawford, Spencer Linton
Strategy
Shelin Mei, Rohan Krishnan
AD/Social Strategy
Jason Moran, Carnelia Garcia
Project Management
Jordan Harness, Nell Strizich
Part of our challange was reframing their premium subscription. Previously called “Pro”, we wanted to open the aperature of who felt like they could engage in and benefit from additional features in the app’s discovery and navigational experiences.
We named it AllTrails Plus, crafting a microbrand that would exist inside the app as subscription indicators like a profile badge.
We named it AllTrails Plus, crafting a microbrand that would exist inside the app as subscription indicators like a profile badge.
