Son and Sons
What I Did
︎Creative Fellow
︎Atlanta, GA
Timeline
6 months
FAQ
︎What is Son and Sons
︎What did you do there
︎What did you learn
︎What was challenging
︎What is next
Three days after I graduated college I officially began my career, pulling up to the
gray building with yellow doors

Wade,

Bryan,

Tina,

Mollie,

Cam,

Mike,

Jack,

Ryan,

Leo.

Creative Fellow,

champion brands.

I’m most grateful for the opportunity to work on such a variety of briefs; I never got siloed into one type of project or discipline. Learning was done by doing and I often felt like the mechanical and guideline queen. Sometimes these guidelines were for large national chains or brand new start-ups. Working on them tested my discipline; after rapid concepting explorations where I was encouraged to
experiment

boundaries

One project that I invested a lot of time in was a guideline book for a national chain restaurant’s gift cards. It spanned over 100 pages and went through every
color, weight, and style font,

Within the same identity, I was also contributing conceptual thinking, multi-media touchpoints, and branded applications, designing across the complete landscape of the brand.
Working on an intimate team also allowed me the opportunity to explore different moments in the creative pipeline; I sat in on
pitches and proposals,

strategic positioning,

concepting sessions

formal critiques,

feedback on slack

One of the biggest joys I got out of this experience was the confirmation that this is
what I want to do.

ask for more money

tacos are best when shared

Coming straight out of school, it was challenging to adjust to the creative consequences of deadlines. Pressure isn’t a friend to my creative spirit and often stifled my exploration in the past. I had to learn how to create without critiquing and trust my gut.
It was sad when my time as Son’s fellow ended. I grew as a designer, developed my personal mindset alongside my professional one, and met a
group of people

New York.
