Lifelines
Brand Identity, Research and Strategy, Digital, Art Direction, Packaging, Retail
︎ Lifelines.com
Lifelines needed a brand that could tell the story of stress-relief through play. Sensory Immersion™ doesn’t demand that you outthink your thoughts. Instead, it uses your body’s built-in sensory network to interrupt your fight-or-flight response. Together with Lifelines we built a system that could come to life in-store, online, and through storytelling touchpoints.

Charmspring
Brand Identity, Research and Strategy, Digital, Product Design, Packaging
You don’t want to be so rigid with planning your child’s time that you sacrifice spontaneity. But leaning too far into going with the flow ironically results in resistance and frustration. Charmspring is an organized yet delightful system that allows parents and children to move through their routines with ease and have fun along the way.
MainStreet
Brand Identity
Brand identity for MainStreet, the financial membership enabling founders to seize every invisible advantage.
We set out to give prominence to the seasoned insight of this membership-driven company, crafting a sense of heritage throughout the system. This included a wordmark, crafting a set of dynamic illustrations, and redesigning the user experience.
We set out to give prominence to the seasoned insight of this membership-driven company, crafting a sense of heritage throughout the system. This included a wordmark, crafting a set of dynamic illustrations, and redesigning the user experience.
Re-designing the identity system as well as the user experience for RealEats who is creating an abundance of farm-fresh meal possibilities for made-in-the-moment satisfaction. We set out to welcome consumers to a universe of choice where they’re free to mix and match to their stomach’s content