SITE is an organization that holds an annual conference for both higher education and technology. It's an opportunity to introduce the two industries. The old collateral looked outdated and irrelevant in context of the two fields and needed an update.
I wanted to get the two industries excited and find a common visual vernacular by taking practices from the classroom and the language mannerisms that exist in the digital world. I created conference materials, promotional items, and marketing deliverables for the 2019 conference.
The conference materials are given to the guests on their first day. Provided to guide them successfully through the conference, included is a program, schedule, lanyard, map, and some goodies.
The type treatment is near experimental – breaking traditional layouts and occasionally becoming more visually interesting than informative. A string grid keeps it orderly and cohesive as well as a simple color scheme.
Posters and banners were made to market the conference, draw attention to it, mark it's location, and to be saved as take-aways for the guests attending the conference.
SITE’s old logo looks outdated. An organization affilizated with technology and education should have a brand that looks relevant and aware, and that is strong enough to represent an organization in their other ventures and resources.