Working as a graphic designer in a group of three industrial designers and one illustrator, we were tasked to research millennials utilizing contextual research methods of IDEO as well as IBM to become more empathetic, curious, and human-centered designers.
During the process, our team realized we had enough research to not just write essays about our data, but to try to solve a problem for our user.
I engaged in research, participating in and facilitating methods of mapping, interviews, storyboarding and affinitizing. I created the brand and identity for the app, HomeGroup, wireframed it in Sketch, prototyped it using Craft, and designed the visual interface, making decisions based on the previous week's research.
Click below to see my process book that maps out 10 weeks of research and development, including the exercises and insights we found.
research process book
A mobile platform that allows addicts to find honest accountability and connect with their support groups and sponsors.
"You find a sponsor and trade phone numbers because they're your accountability partner. But it would be nice to connect to your group without going to a meeting."
"Most people recommend 90 meetings in 90 days - that’s a lot of scheduling during a radical change in someone's life."
"Privacy is really important. Part of recovering is recognizing the power of this disease and owning it, but it takes a while to share that with your community."
7 weeks of research: 100 survey responses, 11 interviews, and over 500 data points allowed us to synthesize our findings into these six insights that drove the execution of our mobile app for addicts.
Anything we want to know we can, and typically in just a few seconds. The phone has made information and people immediately available whenever needed and we aren't used to having to wait.
Not only are millenials set to be the most educated generation yet, we are the most knowledgeable about our health and consequences, yet we continue to make bad choices.
TV, social media, texting – this technology has put a spotlight on drinking, doing drugs, watching porn, and other behaviors. Extreme behavior have become more normalized and accepted.
They had high expectations of achievement as they grew up and that expectation is not always being met. This is causing anxiety and a physical dependency on parents into early adulthood.
They are becoming an increasingly individualized generation. From the way our parents raised us to the way we are legislating. There is a greater focus on the individual.
Millennials say they are more connected because of technology, but in many cases, phones get in the way and have entered into very intimate areas of life, sometimes damaging relationships.
One of the first things I noticed about sobriety apps is that they look like sobriety apps. Using alarming colors like black and red, they aren't something people felt comfortable using in public nor were they visually uplifting.
The identity emphasizes the community and connection found in groups and encourages the user to open the app where ever they are with bright colors and a simple itnterface.
Users can log their sobriety day by day and track their progress
Sobriety is lightly and respectfully gamified with icons and levels - a digital version of the chips earned.
As the daily urges are tracked, habits and behaviors are detected and recorded, helping the user stay aware.
Users can find new support groups based on their different needs and addictions
Filters can be applied based on times, locations, content, type of meeting, and addictions.
A quick view of each meeting is available, allowing the user to make informed decisions quick and easily.
Once interested, a user can quickly see more information about a group and ask to join
Group meetings can easily be synced with the user's calendar to help keep them accountable and organize their schedule.
Group feed and discussions
The user can connect with their support group even when they're not with them
Users can post about their sobriety, connect with each other, have conversations in discussion posts and rsvp to meetings.
RSVP's encourage users to go to meetings and reach out to members who may be struggling
Rather than just have a single sponsor, a user has access and connection to multiple members if needed, strengthening the
sense of community.
After collecting all of our data and synthesizing insights, the team sat down and discussed how those insights turned into needs like privacy and organization.
Sketching out lo-fi wireframes and eventually digitizing them, we share the prototype with a few millennials who have attended anonymous meetings, and took their feedback.