FRANKIE'S HOT DOGS
Frankie's Hot Dogs is a fictional sit-down style restaurant located in Chicago that serves artisan hot dogs. The restaurant takes a spin on the male dominated history and stereotypes related to the food and instead, celebrates women.
An old tale reveals that the average sausage was turned hot dog when the wife of a sausage maker told him to put them in a piece of bread, so he wouldn't have to hand out gloves with his hot sausages.
Frankie's mission is to celebrate the stories of women that were never told and to give that opportunity to young girls today by empowering them with workshops and events.
Hot dogs have a strong connotative visual language. We think of red and yellow - the stripes on an umbrella or the ketchup and mustard that dresses them. We picture street corners, baseball games, piers, New York traffic.
I wanted to keep this heritage of bright playful patterns, but threw in more feminine and stylish characteristics that wouldn't be polarizing. The logo - Frankie's not Frank's, remained traditional but fun and inviting.
The verbiage used throughout the menu and cookbook is witty and cheeky. The text is meant to reflect the fun and casual spirit of hot dogs, but still be strong and empowering.
OLD DOG, NEW DISH
Along with the restaurant, Frankie's has also created a cook book called Old Dog, New Dish. The book has exclusively hot dog recipes as well as encouraging messages about women's stories and how people can get involved in Frankie's mission.