BRADLEY'S LOCK & KEY
Bradley Lock and Key Shop is the oldest Locksmith Shop in Georgia and was founded in 1883. The company has been passed down from generation to generation, and is now in the hands of the fifth.
As Bradley's prepares to open a second location, their visual identity needed to adapt to attract the more modern and technologically advanced market they were pursuing.
see the process
Cute and charming, it was created back in the 1800's by a sign painter, but it does not attract a modern market.
My process always begins with a lot of questions. Taking on the
UX thinking of "fail early, fail fast", quick iterations and experiments
are what follow detailed research and strategy.