Savannah Walker

Bradley's Lock & key

Identity

Print Design

Web Design

 

Timeline

10 weeks

 

Programs

Photoshop

InDesign

Illustrator

After Effects

PROBLEM

How does a 100-year old lock and key shop stay relevant but reverent of their origin? Bradley Lock and Key Shop is the oldest Locksmith Shop in Georgia and was founded in 1883. The company has been passed down from generation to generation, and is now in the hands of the fifth.

SOLUTION

As Bradley's prepares to open a second location, their visual identity needed to adapt to attract the more modern and technologically advanced market they were pursuing. They also needed to honor the history that the town and tourists loved to celebrate.

research

 

I visited Bradley's location and spoke to Gerry who has worked there for over 40 years. He shared the history of the location as well as some of the issues they are currently facing like attracting a modern market as their visual identity is representative of the 1900s. Their logo is still the one created by one of the sign painters.

ORIGINAL LOGO

Cute and charming, it was created back in the 1800's by a sign painter, but it does not attract a modern market.

Logo

 

I visited Bradley's location and spoke to Gerry who has worked there for over 40 years. He shared the history of the location as well as some of the issues they are currently facing like attracting a modern market as their visual identity is representative of the 1900s. Their logo is still the one created by one of the sign painters.

print collateral

 

The logo paid homage to the analog history of interlocking mechanics and movement. Those characteristics are present in the collateral as well - creating fun and engaging touch points for the customer and visitor.

Copy

 

The wife of the 3rd generation owner came up with witty sayings that have been painted on the signs on the store's exterior. They're often photographed and have now been printed on key tags that will be returned on a key chain to the customer

We can sharpen anything but your wits.

We can fix anything but a broken heart.

We make all kinds of keys except for Whiskey.

digital

 

Bradley's currently does not have a computer in the office - everything is done by hand on paper. To gain the trust of a new digitally centered market, a website that caters to their services and history was created.

Savannah Walker – Visual Designer

See Next  →

© 2019 Savannah Walker. All Rights Reserved.